Planning for an internal launch of the organization's new CRM software, Capital One came to us to develop names for the system that would communicate messages that align with the master brand. The software would be an easy-to-use system to manage Capital One customers' finances. 


Capital One's customer service representatives.

The Solution

Our goal was to create names that convey unity, empowerment, ease of use and excitement. 


Colin McCool: Creative Brand Manager

Emily Hudson: Creative Brand Manager

Mark Thompson: Creative Brand Manager

Jennifer Root: Creative Brand Manager