Planning for an internal launch of the organization's new CRM software, Capital One came to us to develop names for the system that would communicate messages that align with the master brand. The software would be an easy-to-use system to manage Capital One customers' finances.
Capital One's customer service representatives.
Our goal was to create names that convey unity, empowerment, ease of use and excitement.
Colin McCool: Creative Brand Manager
Emily Hudson: Creative Brand Manager
Mark Thompson: Creative Brand Manager
Jennifer Root: Creative Brand Manager